Clothing is one of the items that the US has such a ridiculous surplus of, yet we still continue to produce in the cheapest, most wasteful, least green methods. That's what the market desires, low prices and coinciding low quality. Winter is when we need clothing the most, especially here in chilly New England. I am a huge proponent of thrift stores, although if I convert too many of you to shopping at these great second hand clothing outlets, all the great finds will dry up extremely quickly! I am on the look out for some great blankets for winter and a heavy jacket at the moment. A pair of boots would be nice as well.
There are however several brands that I can recommend in good conscience. First of all, if you don't need a new item, don't buy one. You can always repair your old things. However, if you have identified a need, I follow a process like the following.
1) imagine the perfect item to fit my needs
2) reach out to people in my network for ideas and suggestions
3) search for more information about potential choices, Google is your friend
4) consider second hand outlets like eBay
5) buy the item and use it for many years
Some of my favorite brands, particularly for winter are Ibex, Smartwool, Icebreaker, and Patagonia. I prefer wool for all weather clothing. It is incredibly warm, soft and durable, a far superior fiber to cotton. Don't even get me started on Polyester. Not only is it a better performance fiber, it is much
more green. Watch Ibex's video below.